The Force Awakens isn’t even out yet and it’s already boosting Disney’s earnings
The Force Awakens Originally posted at qz.com by Ashley Rodriguez Picture: “They’re coming.” (Lucasfilm) In 2012, the Walt Disney Company paid $4 billion to acquire Lucasfilm and the rights to Star Wars. Now, it’s about to truly reap the rewards of that investment.The entertainment behemoth, which is gearing up to release Star Wars: The Force Awakens on…